The Edit

Lookbooks & Practical Style Guides

The Edit is a curated resource for building a considered wardrobe based on timeless essentials. We focus on combinations that balance utility and refinement: quality shirting, merino knitwear, tailored chinos and versatile outerwear. Each guide explains why pieces work together, how fabrics behave, and practical care advice to extend a garment's life. The content is written for men who prefer fewer, better things — realistic outfit suggestions for work, weekend and travel that respect the British climate and proportions. Where a product is mentioned we link directly to the shop to make it simple to purchase the pieces referenced and to view fit notes and fabric details.

Lookbook model wearing neutral knit and chinos in natural light

The Weekend Uniform

The Weekend Uniform is about having a small set of trusted pieces that feel comfortable and look intentional. Start with neutral-coloured merino knitwear for breathability and natural temperature regulation. Pair a midweight crew or cardigan with tailored chinos in a stone or navy tone to create a versatile base. Add a breathable Oxford shirt beneath the knit for a slightly smarter option or for layering in cooler weather. Outerwear should be minimal and functional: a water-resistant mac or a field jacket in a subdued colour keeps the silhouette clean without competing with textures. Footwear can be leather sneakers or simple derby shoes depending on plans; aim for leather or high-quality canvas that will wear in. This approach values texture: the softness of merino, the crispness of shirting cotton and the structured drape of cotton-twill chinos. The result is a small set of interchangeable looks that travel well and require minimal decision-making while remaining carefully considered. For items mentioned, see our shop sections for fabric details and fit notes: Knitwear, Trousers, Shirts.

Smart-Casual Office

Smart-Casual Office aims to be respectful of workplace standards while maintaining comfort. Choose an Oxford shirt in a clean cut as a base; this pairs equally well with a lightweight merino crew or a structured blazer. Opt for tailored chinos with a slightly tapered leg to keep the look modern and neat. Colours should remain muted — navy, stone and soft greys work well together. Layering is key: a sweater over the shirt provides warmth and depth without bulk, while an unstructured blazer keeps formality low. Keep accessories minimal: a simple leather belt, understated watch and neat leather shoes or polished trainers. When selecting fabrics, favour long-staple cotton and merino for their performance and durability. The idea is to look composed with minimal fuss, letting fit and fabric speak for the outfit. For product details and sizes adapted to the British fit, visit our product pages: Shirts, Trousers, Knitwear.

Capsule Building: Fewer, Better Things

Building a capsule means prioritising versatility and longevity. Begin with thoughtfully cut essentials: one Oxford shirt in white or pale blue, one merino crew, one pair of tailored chinos and a practical outer layer. Focus on neutral tones so pieces coordinate easily; subtle variations in texture provide interest without relying on colours. Consider the climates you live in and the activities you do to choose suitable weights and finishes — lighter merino for layered climates, heavier for colder seasons. Keep care instructions in mind: natural fibres sometimes benefit from gentle washing and reshaping, and basic repairs extend garment life. We recommend purchasing fewer items at higher quality, keeping a small wardrobe that you enjoy wearing daily. For product guidance, care and fit, explore our shop where each item includes fabric content, care instructions and model fit notes to help you select with confidence: Shop.